James Norman
Hong Kong AW26
Autumn / Winter 2026 — Coming this autumn

A small knitwear house.

We design menswear knits in Hong Kong. They're knitted to order.

MakeFull-fashioned knitwear
OriginHong Kong
First runAW 2026
The house · 01

We make knitwear we'd wear, and not much of it.

We couldn't find a plain crew in good wool that kept its shape, so we drew one. The pieces are made in small runs, only after you order, so the details stay right and there's no stock to discount. The wool is extrafine merino. We began with the two we reach for most, a crew and a half-zip.

The material · 02

Three yarns
we trust.

We use three yarns. Cashmere, soft and light. Extrafine merino for most of it, which is what these two pieces are. And an easy-care merino that takes a machine wash. We pick the one that suits the piece.

Cashmere

The Good Cashmere Standard

Soft, light, warm without the weight. Grade A and traceable.

Extrafine Merino

RWS-certified

Springy and tough. Holds warmth when it's damp, and slow to take on a smell.

Easy-Care Merino

Machine-washable

Merino you can put through the machine. Keeps its shape.

Each yarn comes in a lot of colours. These are a few.

Extrafine Merino · 100% · macro
Hong Kong
The make · 03

Knitted to shape,
not cut.

The panels are knitted to shape on the machine, not cut from a sheet, so the edges sit flat and no wool is wasted. Each piece is knitted once you've ordered it, then checked before it ships. It takes longer, and it means we're not sitting on stock we have to mark down.

01Extrafine merino. RWS-certified, mulesing-free. Springy, warm when damp.
02No logos. A woven nameplate inside the collar, and that's it.
03Made to order. Knitted when you buy it, in small runs.

Autumn / Winter 2026

The first two pieces
arrive this autumn.

Both in extrafine merino. More to follow.